An Evaluation of the Corporate Identity of DELL

Hi, and let me first welcome you to my first entry. Before I get to the topic, let me just point out that the most important thing in any business is the outward presentation of their face and reputation. It is also important for any business to present what they stand for in their outward appearance and the use of logos and the right colors shold be used effectively to represent their ideas and reputation and to send a clear message regarding their services. A logo is something for the consumer and the public to relate to the company or specific brand. Color and design are crucial in determining a logo for a company or brand. This is to entice the consumer to buy their products, and to make their products presentable to encourage consumer confidence.

However, there are specific guidelines when designing. An excerp from the Wikipedia logo page sums this up:

When designing (or commissioning) a logo, practices to encourage are to:

1. avoid going overboard in attempting uniqueness
2. use few colors, limited colors, spot colors
3. avoid gradients (smooth color transitions) as a distinguishing feature
4. produce alternatives for different contexts
5. design using vector graphics, so the logo can be resized without loss of fidelity
6. be aware of design or trademark infringements
7. include guidelines on the position on a page and white space around the logo for consistent

8. application across a variety of media (a.k.a. brand standard manual)
9. not use a specific choice clip-art as a distinguishing feature
10. not use the face of a (living) person
11. not use photography or complex imagery as it reduces the instant recognition a logo demands

I am going to discuss the importance of corporate logo design and colors with the example of the logo of DELL computer Systems (shown above). All that I can say is, it follows most, if not all the guidelines in logo design. You would notice the simplicity of it's four letters. The designer must've been crafty in designing the 'E' diagonally. To my opinion, the diagonal 'E' symbolizes their reputation in innovation and quality of their products and services, or might be representative of a computer chip. The meaning of the color blue in the economic and industrial world today is that of innovation and technology. The color blue is rarely utilized in foods and companies that is not focused on technology. You should expect cool colors like blue or green in companies that market hardware and software.

Thank you for viewing my first blog.